Subreddit growth · weekly visitors × contributions
r/FPSAimTrainer draws ~5–6× our traffic because it behaves as the category sub: gear, grip, sensitivity, VOD reviews, 13+ user posts a day. r/aimlab has ~31K members (flat since 2022), ~3 posts a day, four pinned brand announcements — and a 116K-member Discord it never routes here. This plan reallocates the sub around what people actually ask, owns the console-aim conversation KovaaK's can't touch, and adds a coach and progress loop. Everything from the sprint is on this page for review: diagnosis, demand, archive case studies, the adjustable projection model, the 90-day timeline, the owned-audience drip and operating rules.
Day-90 weekly visitors vs. 100K goal
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Weekly visitors · day 90
Contributions / week · day 90
User posts / day · day 90
Weeks to 100K · linear from wk 9–13
Live sidebars and r/new feeds, Sep 17 2026
| r/aimlab | r/FPSAimTrainer (KovaaK's) | |
|---|---|---|
| Members | ~31K | 61–62K |
| Weekly contributions | Not shown — below Reddit's display threshold | 1.9K |
| User posts / day | ~3 | ~13+ |
| Member growth (GummySearch) | 0.8% / mo | 1.3% / mo |
| Pinned posts | 4, all "Official" brand announcements | 1 mod post asking members for ideas — 73 comments |
| Feed flavor | Bug/Issue, Cheater, Meme, PBs, product news | Gear/Tech, grip, desk height, sensitivity, VOD Review, scenario requests, creator highlights |
| Discord | 116K members · ~14K online | 52K members · ~12K online |
Despite a "KovaaK's only" rule, r/FPSAimTrainer is the general aim-training help desk. Mouse, grip, sens, "what should I train" and VOD reviews are what people type into Google and Reddit search, so it compounds on evergreen discovery traffic. Our feed reads like a support forum — no reason to visit without a problem.
Their one pin is a question to members. Ours are four announcements. User-post volume is what feeds Reddit's home-feed recommendations and search indexing — and that is the traffic engine.
VOD Review flair, highlight clips and named coaches (appearing as GummySearch topics at ~1.5 posts/day) give a reason to return daily. r/aimlab has no equivalent surface — and a 116K Discord that never sends anyone here.
Demand signal (GummySearch): 142 advice requests and 83 solution requests across the audience; "Technique" +550% and "Progress" +150% in r/FPSAimTrainer; "Sensitivity" and "Mouse" trending in both subs. "Aimlabs" as a topic is down 10–19% and "Controller" down 54% in r/aimlab — the console angle is sitting unused.
Reddit-wide, items per day (GummySearch Advanced Search, most recent window)
| Layer | Query | Posts / day | Comments / day | Where it lives |
|---|---|---|---|---|
| Grievance | "aim assist" | 25 | ~306 | r/CODWarzone, r/FortniteCompetitive, r/modernwarfare4, r/WarDogs, r/FortniteBR, r/Overwatch, r/Marathon |
| Topic | "controller aim" | 1.8 | 9.2 | 55 subs — r/modernwarfare4, r/apexuniversity, r/thefinals, r/FortniteBR |
| Settings intent | "controller sensitivity" | 2.0 | — | r/Rainbow6, r/HaloInfinity, whichever shooter just launched |
| Improve intent | "controller aim" + improve | ~0.4 | — | r/aimlab is already the #1 sub here, then r/OverwatchUniversity, r/FortniteBR |
| Solution intent | "aim trainer" + console | ~0.12 | — | ≈ 1 post/week: r/FPSAimTrainer, r/OverwatchUniversity, r/OWConsole, r/WidowmakerMains, r/XboxSeriesX |
| Benchmark | "aim trainer" (whole category) | 2.4 | — | r/FPSAimTrainer, r/Overwatch, r/aimlab |
Every aim-assist thread is an unfalsifiable debate. A public Controller-vs-MnK challenge task with weekly results posted in r/aimlab turns the reply into one line: "here's what 4,000 people scored on both inputs — add yours." The only move that touches the 300-comments-a-day layer.
"Controller sensitivity" gets as many posts a day as the whole aim-trainer category and spikes at every shooter launch. A cross-game sens converter and a weekly "post your settings, we'll diagnose them" thread is something a game sub can't host and r/aimlab can.
Tracked searches for "controller aim" + improve/tips/settings, "controller sensitivity", "aim trainer" + console/Xbox/PS5. ~4 qualifying posts a day; each reply ends in a specific Aimlabs console task or r/aimlab thread, never the homepage.
Honest read: the explicit "is there an aim trainer for console?" question is ~50 posts a year. The wedge isn't finding those people — it's giving the 300-a-day grievance crowd a reason to leave the argument and go do something, and being the answer when they do.
old.reddit sidebars via the Wayback Machine — exact reader counts on the capture date
| Snapshot | r/FPSAimTrainer | r/aimlab | What the feed looked like |
|---|---|---|---|
| Sep 2020 | 12,644 | — | Pins: community-built Progress Tracker Dashboard + developer-run META LEAGUE Season 3. Feed: "1 Summer of Kovaaks later" progress videos, routine and sens questions. |
| Sep 2021 | 23,551 | — | Valorant-era doubling. |
| Jun / Jul 2022 | 29,545 | 23,003 | Roughly the same size. r/aimlab pin: "Latest patch notes." |
| Mar 2024 | 37,165 | — | |
| May 2025 | — | 26,354 | r/aimlab pins: $100K Logitech G competition (10 comments) + Season 4 battle pass. Feed: PC Bug/Issue, Xbox Bug/Issue, Aim Question, 2–3 posts/day. |
| Aug 2025 | 47,537 | 26,779 | r/FPSAimTrainer pins: dev-posted Benchmark Tracker + patch notes. Feed: Discussion / VOD Review / Highlight / Guide, Voltaic score questions, memes, a 537-comment cheating thread. |
| Sep 2026 | 62K | 31K | r/aimlab +3.8K in three years (~110/mo). r/FPSAimTrainer +31K, fastest stretch the most recent. |
Oct 2024: 14,976 readers. Jun 2026: ~25 posts in 13 hours, almost all "#N — [game] 100%" with a screenshot, flaired Celebrate. No prizes, no dev. A numbered, low-effort, copyable progress format is the whole engine. r/aimlab equivalent: "#N — Master Complete" / "Day N of aim training" with the rank card.
A $100K competition pinned in r/aimlab produced 10 comments because it lived in Discord and asked nothing of Redditors. KovaaK's META LEAGUE and Benchmark Tracker asked for a post and lived on Reddit.
Voltaic benchmarks generate constant "what does this score mean / am I improving too slowly" posts in r/FPSAimTrainer. Aimlabs ranks (Diamond, Master, 72K scores) can do the same if the sub explains and celebrates them.
Drag the assumptions. Nothing here counts viral posts, Reddit recommendation lift or creator audience spillover.
Baseline is an estimate until Mod Insights is available — replace it in week 1.
| Week | Dates | Phase | User posts/day | Contributions/wk | Weekly visitors | Key action |
|---|
Three phases, 1-week sprints. Tick items off as you go — checkmarks stay on this device.
Traffic sent to a support forum bounces. The flair overhaul and pinned community question are what let every later lever compound.
"Aim assist" runs 25 posts and ~300 comments a day in game subs; the explicit "aim trainer for console?" question is about one a week. Diversion has to convert grievance and settings intent, so every reply ends at a result in r/aimlab — a leaderboard, a converter, a diagnosed thread — never the homepage.
Ads point at the leaderboard post, not the site, so spend buys visitors who return. Seeding tapers as organic volume takes over — expect a small dip in week 9 and hold the line.
Aimlabs already owns the audience KovaaK's built its subreddit from. Today the flow runs the wrong way.
Its Discord (52K members, ~12K online) and subreddit (62K) are roughly the same size and the sub is treated as the place results live: the developer pins a community Benchmark Tracker and patch notes, ran a recurring META LEAGUE from 2020, and the current pin asks members for Steam-achievement ideas (73 comments). Sidebar links out to the sens converter, wiki and Discord, but competitive results, VOD reviews and progress posts happen on Reddit.
Discord is 116K members (~14K online at a time), 2.2× KovaaK's — yet r/aimlab is half the size of r/FPSAimTrainer. The r/aimlab banner sends Redditors to Discord ("join and earn special roles"), the $100K Logitech competition lived in Discord and drew 10 Reddit comments, and aimlabs.com lists Reddit last in the footer. The owned audience exists; nothing routes it here.
| Touch | Channel | When | What | Conservative yield |
|---|---|---|---|---|
| D1 | Discord | Wk 2, then permanent | Create #r-aimlab feed channel: webhook auto-posts every new r/aimlab thread (MonitoRSS). Pin a "results live on Reddit" message in #vod-review, #settings and #looking-for-group pointing to the matching flair. | 150 visits/wk |
| D2 | Discord | Wk 2, weekly (Fri) | "This week on r/aimlab" — top 3 threads + the settings-clinic result, posted in #announcements. Same digest goes to email. | 150 visits/wk |
| D3 | Discord role | Wk 3 | Grant a Redditor role (colour + emote) to anyone who links their Reddit account or posts a screenshot of their r/aimlab post; role = entry to the monthly Progress Challenge. | +10 posts/wk |
| E1 | Email (trigger) | Wk 4 | Rank-up / season-end email: "Post your rank card — #N Master Complete" with a pre-filled Reddit submit link (title + Progress & PB flair). One click, screenshot attached. | 100 visits, 5 posts / 1K sends |
| E2 | Email (monthly) | Wk 5, Wk 9, Wk 13 | Monthly digest to opted-in list: leaderboard standings, best VOD review, settings-clinic winners. Every link lands on a thread, never the homepage. | ~0.5% of list / send |
| G1 | In-game | Wk 6 with leaderboard | Post-task share card for the Controller-vs-MnK challenge with "Share to r/aimlab" as the first option; Aimlabs engineering item, biggest single lever. | Counted in leaderboard line |
| T1 | Telegram | Only if a channel exists | Aimlabs has no public Telegram; do not build one for this. If regional communities run Telegram groups, mirror D2 there. | 0 in model |
Rule for every touch: the destination is a specific thread or flair, and the ask is a post, not a join. Flip the r/aimlab banner so Discord is offered as the chat layer and Reddit as the record. Model default: 500 visitors/week from all owned channels combined, 2% of them posting — ~0.4% of the Discord alone.
Client owner (Keanu / Valeria / Rangga) runs seeding, answer-marketing, coach recruiting and the Friday weekly report, sent whether or not there is a call. Paul and Alex run ads from week 7. Daily 10-minute check-in, 1-week sprints, monthly Aimlabs call with the big report.
Traffic without contribution volume does not compound. If either trips, double seeding and pause ads until fixed: